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Monday 23rd September 2013

Client Spotlight: Century 21 UK

Founded in 2005, Century 21 UK is an estate and letting agent working throughout the United Kingdom. Focusing on a strong customer service experience, Century 21 place a high value on professional advice and support alongside constant communication with their clients. They are dedicated to making the process of buying and selling homes as easy and rewarding as possible.

As part of the world's largest estate and letting agency system, Century 21 UK is recognised as a truly international estate and lettings brand. The agency impressively combines a wealth of worldwide experience and knowledge with local market expertise. 

In April 2013, Century 21 UK chose to become part of the Shepherd Direct Group. Shepherd Direct is the over-arching brand given to seven businesses that serve the property and mortgage industry. Becoming part of this group has allowed the company to rapidly accelerate their appointment of new franchisees, bringing the Century 21 brand to more locations across the UK.

Since Shepherd Direct acquired the licence to operate the Century 21 estate agency franchise in the UK, they have invested in various digital marketing strategies, one of which being social media. Angels Media have provided expert consultancy and will now begin to manage their consumer facing channels.

The Century 21 franchisor, part of the worlds largest estate agency network, plans to rapidly grow the network throughout the UK, and with Estate Agent Today being one of the most subscribed to websites by estate agents on the home front, it was a natural platform for promotional editorial and advertising alike.