Building strong relationships with estate and letting agents is key to success for suppliers in the property industry. Whether you're offering tech platforms, marketing services, legal support, or energy solutions, one of the most effective ways to raise awareness and generate meaningful leads is through event marketing.

From trade shows and conferences to webinars and hybrid meetups, events provide the chance to engage with agents directly — beyond the noise of the inbox.

But with more industry activity shifting online, how can suppliers make the most of their event presence — and how do you ensure your brand gets noticed?

 

Why Events Still Matter

Despite the rise of digital communications, property remains a people-focused industry. Agents want to work with businesses they know and trust, and events offer a prime opportunity to put faces to names, demonstrate your product or service, and gain valuable insight into your clients’ day-to-day challenges.

Whether you’re exhibiting, sponsoring, or simply attending, the benefits of events include:

1. Quality conversations

Unlike cold outreach or passive digital campaigns, events allow for real-time dialogue. You can listen, respond, and adapt your message on the spot — something that’s much harder to do online.

2. Brand visibility

Your presence at events, whether via a stand, sponsorship, or speaking slot, puts your brand in front of a qualified, targeted audience. It’s an ideal way to build credibility in a space saturated with suppliers.

3. Market feedback

Direct conversations with agents give you insight into how your offering is perceived, what pain points agents are experiencing, and how you might need to tweak your messaging or product.

 

Choosing the Right Events

To get the most from your event marketing efforts, it’s important to choose the right platforms — ones that are well-attended by your target audience: estate and letting agents.

Some key UK-based industry events to consider include:

• The ESTAS – Celebrating agent excellence, this event is attended by agents from across the UK and presents sponsorship opportunities for suppliers.
• EA Masters – A major leadership and innovation conference for the estate agency world, ideal for those looking to align with thought leadership and tech innovation.
• The Negotiator Conference & Expo – A well-known B2B event where many suppliers have stands, network, and connect with decision-makers.
• Propertymark One – A training and networking event covering compliance and legislation, attracting agents from a wide range of backgrounds.

Also keep an eye on regional events and training days — these may be smaller but can offer more intimate networking opportunities with local agents.

 

Making the Most of Virtual and Hybrid Events

While face-to-face interactions are valuable, there’s no denying the increasing popularity of virtual and hybrid events, especially post-2020. These formats can be more cost-effective and allow you to reach a wider audience without the need to travel.

Here’s how to stand out in virtual spaces:

• Use high-quality video demos or presentations to clearly explain your value
• Participate in panel discussions or webinars to establish thought leadership
• Follow up quickly with attendees — digital networking requires more immediacy
• Leverage chat functions and breakout rooms to engage attendees in real time

Hybrid events — those that combine in-person elements with an online component — are particularly effective for suppliers wanting to maximise reach while maintaining personal connections.

 

How to Promote Your Event Activity with the Today Sites

If you’re investing time and budget into attending or sponsoring an event, it’s essential to tell people about it. That’s where the Today sites can help.

With a highly engaged audience of estate and letting agents, our publications — Estate Agent Today and Letting Agent Today — are ideal channels to:

• Announce your presence at events via sponsored content or display banners
• Run pre- or post-event PR pieces sharing insights or success stories
• Promote your webinar or virtual session to agents who regularly visit our sites for news and insights
• Use newsletter banner ads or eshots to target agents directly before the event

This added visibility can help you boost attendance, drive engagement, and ensure your investment delivers results.

 

Final Tips: Turning Events into Lead Generators

To turn event attendance into long-term opportunities:

• Set clear goals — e.g. number of demos booked, follow-up calls scheduled
• Bring the right team — ensure staff are prepared to pitch, engage, and listen
• Create a simple offer or takeaway — like a free trial, guide or quick win that encourages follow-up
• Follow up within 48 hours — a personal email or LinkedIn message can go a long way

 

Event marketing remains one of the most effective tools in a supplier’s lead generation toolbox — especially when paired with smart digital promotion and timely follow-up. Whether you’re networking in person or online, the opportunity to build genuine relationships with estate and letting agents should never be underestimated.

And if you want your event to reach the right eyes, talk to the team at Angels Media — we can help you amplify your presence and engage the agent audience through our trusted platforms.

Email us at lee@angelsmedia.co.uk or give us a call on 020 8663 4989, and we’ll be in touch very soon!