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Friday 7th June 2024

From trusted voice to trusted brand: The power of influencer marketing.

In the always-changing world of digital marketing, influencer marketing stands out as a game-changer. If you're a supplier to agents in the property industry aiming to expand your reach and impact, it's time to harness the power of influencer marketing. But is it effective? It certainly can be. Let's dive into why influencer marketing works and how you can leverage it to disrupt the market.


Why Influencer Marketing?

Influencer marketing is not just a buzzword; it’s a proven strategy. Here's why it’s effective for suppliers:

1. Credibility and Trust: Influencers have built a rapport with their audience. Their endorsements can lend credibility to your products or services, making it easier to build trust with potential customers.

2. Targeted Reach: Influencers have a specific follower base. When you partner with the right influencers, you’re directly reaching your target audience (estate agents, letting agents, landlords or investors who need your supplies).

3. Content Creation: Influencers are content creators. They know how to showcase your products in a way that resonates with their audience, creating engaging, authentic content. This can be a great complement to your advertising campaign.

4. SEO and Online Visibility: Collaborating with influencers can boost your online presence. Their posts can drive traffic to your website, improve your search engine rankings, and increase your overall visibility.


Choosing the Right Influencers

Not all influencers are created equal. Here’s how to choose the ones that will bring the most value to your business:

1. Industry Experts: Look for influencers who are respected voices in the property industry. These could be well-known agents, property managers,... Their endorsement will carry weight with your target audience.

2. Micro-influencers: Don’t overlook micro-influencers. They might have smaller followings, but their audiences are highly engaged. A micro-influencer with 10,000 dedicated followers in the property sector can be more effective than a celebrity with a million indifferent followers not relevant to you, as they might not be interested in the property field.

3. Social Media Platforms: Identify which platforms are most popular with your target audience. LinkedIn, Facebook, Instagram, and YouTube are often the go-to platforms for property professionals. Find influencers who are active and have a significant following on these platforms.


Values to Represent

The influencers you choose should embody values that align with your brand and resonate with your target audience. Here are some key values you could focus on:

1. Authenticity: Influencers should come across as genuine and relatable. Their followers trust them because they are perceived as real people, not just marketers. Authenticity is crucial for building trust with your audience.

2. Expertise: Your influencers should demonstrate a deep understanding of the property industry in the UK or your local area. They should be able to speak knowledgeably about market trends, property management, and the specific needs of agents or landlords/investors.

3. Innovation: The property market is constantly evolving, and so should your influencers. They should be seen as forward-thinkers who embrace new technologies and trends, positioning your products as innovative solutions in the market.

4. Engagement: Influencers should be engaging and interactive. They should be able to spark conversations, answer questions, and provide value to their followers. High engagement rates are a good indicator of their influence and reach.


Planning an Effective Influencer Campaign

Once you've identified the right influencers, it’s time to design a campaign that will captivate and convert. Here’s how:

1. Set Clear Goals: Define what you want to achieve with your influencer marketing campaign. Whether it's brand awareness, lead generation, or sales, having clear goals will help you measure success.

2. Collaborate on Content: Work closely with your influencers to create content that highlights your products or services effectively. This could be in the form of reviews, how-to videos, or behind-the-scenes looks at how your supplies can solve common problems faced by your prospects or existing clients.

3. Offer Incentives: Provide exclusive discounts or special offers that influencers can share with their followers. This not only drives sales but also adds value to the influencer's content.

4. Monitor and Adapt: Keep an eye on the performance of your campaign. Use analytics tools to track engagement, reach and conversion rates. Be prepared to adjust your strategy based on what’s working and what’s not.


Influencer marketing is a potent tool that has proven to be very effective. By choosing the right influencers who embody authenticity, expertise, innovation, and engagement, you can create impactful campaigns that resonate with your target audience. Embrace this strategy and watch your brand visibility and sales soar.


If you’re unsure about how to include influencer marketing in your marketing strategy, we’ll be happy to discuss a solution for you. Email us at lee@angelsmedia.co.uk or call us on 020 8663 4989 and we’ll be delighted to contact you ASAP!