Marketing shouldn’t be staid, boring and safety-first – after all, you want to engage, excite and draw the interest of your audience.

And being creative, and adding some fun to your marketing, can really make a difference with the exposure your brand receives and the reputation it develops.

Of course, it’s important not to be too bold, controversial or over-the-top, but to stand out in a busy, competitive marketplace, putting the fun or humour into your marketing strategy can really make a difference.

A good example of an estate agent utilising certain clever marketing strategies – and injecting fun and humour into the world of property - is Rowan Waller of Wallers Estate Agents, who has managed to carve a niche for himself as the #LyricalAgent, where he shares witty poetry and other fun videos on his LinkedIn profile.

He captures the attention of his audience by sharing some personal and fun content using video, which he then relates back to estate agency. His posts are frequently full of humour and puns, and he doesn’t take himself too seriously.

This tactic, along with consistently interacting with his followers, makes for great marketing. 

So, without further delay, let’s have a look at how you can make your content fun, approachable, and more engaging.

Options for fun marketing

Whether it’s an irreverent blog taking a slightly different look at the market, light-hearted LinkedIn posts that poke fun at yourself, the use of memes to react to things on social media, or simply running witty advertising campaigns, the key with marketing is to engage your audience, so they discover more about your product or service.

Firstly, you should approach marketing with the perspective of the viewer. What content would your audience enjoy, and which elements would garner the most engagement? Almost equally as important is what would you find enjoyable from implementing this form of a marketing strategy.

A good place to start experimenting is by adding emojis to your posts as this is a simple and effective method to draw the viewers’ attention to the post, while injecting some flavourful imagery into, what might be perceived, as a plain post. Your audience might also be able to pick up on the tone of voice you are trying to convey with the use of emojis, which could be rather beneficial.  

Facebook or Instagram live stream is yet another fun way to interact with your audience as this allow viewers some insight into you as a person. This can also be effective if you’ve decided to partner with other brands because your audience will be able to see you and your affiliate live, in-action, which can generally involve fun moments which is then shared with your viewers.

It would be a good idea to follow trending topics such as dances, or challenges that will be interesting and appropriate for your followers. The more initiative you take to get involved, showing that you’ve made a good effort with your content, then not only will you be having fun with marketing, but you’ll likely win over a few new followers too.

This becomes ingrained in their mind, and they are then more likely to remember or use you. The content that is most likely to catch their attention is something that makes them laugh, smile or be engaged in some way. This could even be in the form of a fun, light-hearted poll on social media, or carrying out a clever April Fool’s post.

Times like Christmas and Easter are also an excellent period in which to show off your fun side, whether through a creative festive video, a Christmas Jumper Day or an Easter Egg Hunt for the local community. Anything that engages or interacts with your audience and potential customer base is only likely to serve you well.

Make original videos

Videos are becoming evermore popular, which means you should be focusing an element of your marketing on capturing something that will resonate with your audience.

Video platforms such as TikTok and Instagram Reels can allow property people to create fun videos to share with their followers. These videos are typically short in length, punchy, immersive and help to create a brand story.

There are many creative ways that you can connect with your potential customers – the focus should be on what you feel comfortable with and providing some insight using visual imagery.

Tell your story, establish your brand

To make marketing more fun would mean approaching it in a more personalised way by creating a profile around your brand: don’t just market yourself in the standard and traditional way, try to offer something a bit different.

With an interesting and personable approach, you will give people a reason to engage with you, which will in turn help to grow your business.

Storytelling is a vital part of brand awareness and marketing your products effectively, and this can be fun too. Email marketing is an excellent storytelling channel and here you could use memes or clever puns or jokes to capture the attention of clients. Fun, interactive email marketing can help your emails stand out above the competition and increase the chances of click-throughs.

Participate in charity fun runs

One of the best ways to show off your fun and caring side is to raise money for a chosen charity, whether this be through a charity run, walk, swim or bake-off.

The ability to combine a fun task with raising money for a good cause is a win-win scenario, and you can subsequently shout out about it on social media and your website. This is a great way to market yourselves to potential customers and do some good at the same time.

It is also an excellent way to help your brand achieve more recognition while also contributing to a good cause, in addition to feeling more a part of your local community.

You can even create content around your experience during the run, walk or swim, which will generate wholesome news stories that link back to your agency and paints you in a positive light.

To find out more about how we can help you put more fun into your marketing campaigns, the Angels Media team will be more than happy to help.

You can just email us at lee@angelsmedia.co.uk or call us on 020 663 4989 and we’ll work together to devise the right campaign for you.