Reaching estate and letting agents has never been more challenging. Suppliers to estate and letting agents face increasing pressure to cut through the noise and get in front of the right audience. Whether you're offering proptech solutions, conveyancing, marketing services, compliance tools or software platforms, the challenge remains the same: how do you get your brand in front of agents who are ready to engage?

One highly effective – yet often underused – method is pay-per-click (PPC) advertising.

 

What is PPC?

Put simply, PPC is an online advertising model where you pay each time someone clicks on your ad. These ads can appear on Google, social media platforms like LinkedIn or Facebook, or even directly on property industry websites. The goal is to drive highly targeted traffic to your website, landing page or lead form — fast.

Now, let’s look at why PPC should be part of your strategy and how to use it effectively to generate high-quality leads from agents.

But, before diving into PPC strategies, it’s worth acknowledging the frustrations many suppliers in this space face:

1. Lack of visibility among agents

You’ve got a great product, but agents simply don’t know about it. Traditional marketing methods like cold outreach or organic social media aren’t generating the traction you need.

2. Wasting budget on untargeted campaigns

You're spending on ads or content, but the leads are poor quality, or worse, not even estate or letting agents.

3. Long sales cycles

Even when agents show interest, it takes weeks or months to convert them. You need a steady flow of leads to keep the pipeline healthy.

This is where PPC can step in to solve multiple issues at once.

 

Why PPC Works for Reaching Agents

Here’s how a well-run PPC campaign can help suppliers like you:

1. Laser-focused targeting

With PPC, you're not shouting into the void. You can target ads based on job titles (like "estate agent" or "branch manager"), search intent (such as someone Googling “best CRM for estate agents”), or even website behaviour (retargeting people who’ve visited your site but didn’t convert).

2. Quick results

PPC can deliver traffic — and leads — almost immediately. If you’ve got a new product launch, seasonal offer or event to promote, PPC is one of the fastest ways to generate attention.

3. Budget control

You set your daily or monthly limits and only pay when someone clicks. That means no wasted spend on people who don’t engage.

4. Insights and flexibility

With platforms like Google Ads, Facebook Ads and LinkedIn Ads, you get real-time data to understand what’s working. You can tweak your campaigns based on which keywords, audiences or messages are performing best.

 

How to Get Started with PPC

If you’re new to PPC or looking to refine your current strategy, here are a few practical tips:

1. Define your goal

Do you want agents to book a demo? Download a guide? Request a quote? Having a clear objective helps shape your ad copy, landing pages and targeting.

2. Choose the right platform

When it comes to generating leads, platforms like Google Ads and Facebook offer powerful opportunities. Google helps you reach agents actively searching for solutions, while Facebook enables detailed audience targeting based on interests, behaviours, and location.

3. Create persuasive landing pages

The ad is just step one. Make sure you’re sending clicks to a focused page with a clear message, strong visuals and a simple call to action.

4. Test and refine

Start with a small budget, run a few variations, and monitor results. Tweak your keywords, adjust your targeting or try new headlines to improve performance over time.

 

PPC + Property Industry Expertise = Results

At Angels Media, we’ve seen how combining PPC with industry-specific knowledge can deliver impressive results. Advertising in the right places ensures your ads are seen by active, relevant audiences.

Whether you're trying to boost awareness, drive leads or re-engage previous visitors, PPC is a flexible and effective tool for suppliers looking to grow.

It might surprise you, but you don’t need a huge budget to make PPC work — just the right message in front of the right people. With smart targeting, clear goals, and ongoing optimisation, PPC can become a cornerstone of your lead generation strategy.

If you need advice or help getting started or want to run PPC campaigns on trusted property sites, get in touch with our team at Angels Media — we know the audience, and we know what works. Email us at lee@angelsmedia.co.uk or give us a call on 020 8663 4989, and we’ll get back to you soon!