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Monday 7th October 2013

How to blog for success!

How to blog for success!

We most certainly have reached a new age in our world due to the tremendous growth of internet users and modern technology. Research tells us that the number of people reading blogs is growing and not only that - it is influencing purchasing decisions amongst consumers. This creates a great opportunity for businesses, as they can write about their products and services and successfully reach large numbers of readers. Today's question is no longer 'should you have a blog?' it is more 'how often should you be posting to your blog?'

Here are some ways that Blogging can assist your business:

  • Blogging can assist you to build your list of contacts in your target market through people subscribing to your blog.
  • Your list of readers could become clients.
  • Can establish you as a thought leader in your industry.
  • Expands your online presence.
  • Makes your website more interesting, as there is a flow of new information.
  • Increases internet traffic to your website, as blogging is a constant flow of new keywords onto your website.

Besides being creative with articles and providing news, Search Engine Optimisation is the biggest advantage by far of having a Business Blog. Here are some tips to maximise SEO on your blog articles:

  • Page Titles: these are very important and can help you rank higher if worded with the correct keywords. Try to keep the title short, relevant and keyword rich.
  • Don't forget to add in your location if your products and services are dependant on a certain geographical area.
  • Use relevant keywords throughout the body of your blog article.
  • Don't forget to add in the post tags onto the article in the backend of your blog.
  • Use hyperlinks when adding in your contact email address so that you are easily contactable.
  • Use links to specific pages on your website within your blog article!

On a final note, remember to add a good visual to your article, this just enhances the general appearance and makes it more appealing. Add in social media sharing buttons to each article as this assists readers to share your content with their contacts. In closing, allow for public comments as this will boost engagement with consumers.

Enjoy the journey....and get blogging for search engine success!