Hello and welcome back to the Angels Media Newsletter.
As the country gears up for Christmas, we have been as busy as ever providing marketing solutions to the property and finance sectors as well as some publishing some of the industry’s leading online publications.
Since Google’s Panda algorithm update back in the spring, content marketing has taken on a key role when it comes to increasing a business’ social and digital presence. Our integrated marketing package is the perfect combination of brand awareness, increased traffic and lead generation and we have written a series of blogs to explain exactly how and why it works.
This year the battle of the Christmas ads has returned with aplomb, with John Lewis and Sainsbury’s shamelessly thrashing it out to have produced the nation’s favourite festive advert. With a look forward to 2015’s campaigns, we discuss how incorporating your product into a narrative can improve your advertising.
Who remembers the Ice Bucket Challenge and the ‘No Makeup’ selfie? Well, as popular as they were, neither picked up the gong for best viral social media campaign of 2014, a feat achieved on a shoestring budget by the Flash Pack. Read about their success and how you can translate their innovative ideas across your social media channels.
Lastly, we have shone the client spotlight on tenant rental repair report and management firm, Fixflo. Since launching in 2013, Fixflo has taken the property industry by storm and Managing Director Rajeev Nayyar gives us his thoughts on how a digital marketing campaign can really grow a business.
I hope you enjoy the articles and are ready for a fruitful 2015!