If you’re a supplier trying to reach estate agents, letting agents, landlords or investors, there’s one strategy that consistently delivers results: omnichannel marketing.

At its core, omnichannel marketing is all about consistency and visibility. It means reaching your audience across multiple platforms—email, social media, banner ads, sponsored content, PR, and more—while making sure every message, tone, and visual is connected. Whether your prospect opens an email, reads a blog, sees a banner, or clicks through a sponsored post, their experience with your brand should feel seamless.

This approach isn’t just about being present everywhere—it’s about being cohesive everywhere. And when done well, it builds trust, improves conversions, and helps suppliers stand out in a competitive market.

Why Omnichannel Matters for Suppliers

Property professionals are busier than ever, and their attention is split across channels. That’s why showing up in one place (like Google, for instance) isn’t enough. You need to build familiarity across the platforms they trust and use daily.

According to data, businesses with strong omnichannel engagement retain 89% of their customers—compared to just 33% for those with weak or fragmented engagement strategies.

For suppliers, this means one thing: if your message is only reaching agents in one way, you’re leaving business on the table.

A Real-World Example

Let’s say you’re a supplier launching a new product or service aimed at estate or letting agents. You want to get it in front of the right people—quickly, professionally, and with real impact. This is where a well-planned omnichannel campaign with Angels Media comes in.

Here’s how it could look in practice:

• Step 1: Email campaign launch. Your campaign begins with a branded email sent to one of our carefully segmented databases—targeting the right audience with a clear, compelling message. Whether it’s a product launch, service update, or special offer, the email drives traffic directly to your website or landing page.
• Step 2: Banner visibility across our Today sites. At the same time, your banners start appearing across our Today publications, reinforcing your message and putting your brand in front of a highly engaged audience every time they visit.
• Step 3: Sponsored content and featured articles. To build trust and authority, we publish a sponsored article or an exclusive feature about your offering. This might include expert insight, client success stories, or product tips—and it can be highlighted in our Special Features Newsletter for extra visibility among key decision-makers.
• Step 4: PR amplification. If you're launching something newsworthy—like a new partnership, service upgrade, or expansion—we can create a press release and distribute it across different editorial channels to support wider brand awareness and media coverage.
• Step 5: Ongoing engagement. As the campaign runs, your brand appears regularly across multiple touchpoints—email, editorial, banners, and social—keeping you front of mind. And once you’ve gained new leads or clients, we can help you nurture them post-campaign with further content, promotions, or remarketing ideas.

This isn’t theoretical—it’s exactly how many of our clients successfully generate leads, raise their profile, and grow their business. And it works because it’s structured, consistent, and aligned with how the property industry consumes content and makes decisions.

What Does Omnichannel Look Like in Practice?

At Angels Media, we work with suppliers across the property sector—from CRM platforms and referencing services to landlord insurance providers and lettings compliance solutions. And we’ve seen how powerful it can be when messaging is aligned across the right mix of channels.

Here are just a few of the ways we help suppliers implement a targeted omnichannel strategy:

• Email marketing – Reach thousands of agents, landlords or investors directly in their inbox with engaging, segmented emails tailored to your message.
• Banner advertising – Raise brand awareness with display ads across our Today publications (Estate Agent Today, Letting Agent Today, Landlord Today, and Property Investor Today), all highly trusted by the industry.
• Sponsored content – Position your brand as a thought leader with articles that promote your product and services while educate and inform, hosted alongside our editorial content.
• Bespoke content creation – Need help writing your own blogs, guides or product explainers? We can create compelling copy that reflects your tone and goals—whether it’s for your own site, a landing page, or wider campaigns.
• Social media promotion – Extend your campaign’s reach across our active social channels, putting your brand in front of even more relevant eyes.
• Featured articles in our Special Features newsletter – Gain standout placement in one of our most-read editorial emails. These featured spots put your content front and centre among key decision-makers and position your brand alongside important industry commentary.
• PR and news coverage – Amplify your exposure further with a coordinated press release or announcement written by our editorial team and shared via our network. Whether it’s a new partnership, rebrand, or milestone, we help get your news in front of the right audience.

The Power of Integration

What ties it all together is that none of these tactics work in isolation. A banner ad might catch someone’s eye. A well-placed article might earn their trust. An email might prompt the click. But combined, these channels build recognition, rapport, and results.

When your messaging is consistent and tailored across multiple touchpoints, your audience is more likely to remember you—and act.

Ready to Build a Smarter Campaign?

Whether you’re launching a new product, breaking into the UK property market, or simply looking to grow your reach, we can help. From one-off promotions to ongoing campaigns, our team is here to craft a strategy that fits your goals and budget.

Get in touch with Lee Dahill at Angels Media to discuss your next campaign!

📧 Email: lee@angelsmedia.co.uk
📞 Call: 020 663 4989

Let’s work together to get your brand seen, remembered—and trusted.