Many businesses decide to have a break from their marketing actions in summer because they believe that this time of the year is notoriously sluggish.

However, research shows that this belief is a mistake. Not only can your business take advantage of advertising when competitors are not, but also, by choosing the right content and channels, your campaigns can be highly engaging, and the results can be better than any other time of the year.

Here at Angels Media, we’d like to give you a few reasons to keep your marketing active in the summer:

1. Outdoor events and open houses: For suppliers, summer weather gives them a great opportunity to organise outdoor events or sponsor property-related brands. If you’re a supplier, the visibility and brand recognition you can get from these is second to none. You’ll build your brand awareness and will establish a positive reputation. Get involved in local summer events and consider partnering with community organisations, sponsoring summer fairs, festivals or sports events.

If you’re an agent, open house days to showcase properties are a unique and inviting way to engage potential buyers or tenants.

2. Summer-themed content: Create summer-related content to engage your target audience. This can be included in any marketing and advertising actions such as blog posts, social media updates, videos that highlight the benefits of buying or renting a property during summer… You can also discuss topics such as outdoor living spaces, the advantages of moving before the new school year, being near summer activities or summer venues…

3. Vacation rental promotions: If your job is dealing with vacation rentals, offering special promotions or discounts for summer bookings, you can highlight the unique features of the properties, such as proximity to tourist destinations, outdoor amenities, or access to water activities. Use targeted online advertising to reach potential holidaymakers.

If you’re a supplier to that niche, this is the best time to advertise your services. Summer will be the busiest time, so they’ll need to know how you can help them. Create an enticing and engaging message to promote and advertise what you do.

4. Summer referral programs: Launch a referral program specifically designed for the summer. Encourage your existing clients to refer other people in the industry, or other potential buyers, by offering incentives according to the nature of your product or service and exclusive summer-related perks.

5. Seasonal email campaigns: Send out email campaigns tailored to the summer season. For instance, if you supply insurance for homeowners, landlords or tenants, provide tips for maintaining and enjoying properties during the warm months.

You can also consider offering exclusive summer discounts during the summer months, or limited-time offers to create a sense of urgency.

If you’re an agent, share property listings that highlight outdoor spaces, swimming pools, properties near the coast or tourist landmarks…

6. Visual content: Use high-quality visual content to showcase your product, service, or properties at their best during the summer. It’s worth investing in professional services (professional photography or videography) to capture the most outstanding features and main benefits of your product or services, or to capture the appeal of outdoor spaces, gardens, natural lighting…

Share these visuals across your website, social media platforms and other relevant channels.

7. Social media contests: Run engaging contests on social media platforms, with a summer theme. Again, offer special promotions or discounts, free demos or consultations, or vouchers for summer activities, home decor items…

These are only a few ideas of many! Summer is the perfect time of the year to be more creative and use some imagination, originality and inspiration to come up with the perfect summer marketing campaign. As we always advise, make sure your campaign is consistent across all the channels you use to maximise results.

Tailor these ideas to your specific niche within the industry and your marketing goals. Summer is just a 2 or 3-month period, so make sure that you monitor and analyse the results as often as you can to understand what’s working best for your business.

If you’re unsure about the approach your summer campaign should have, we’ll be more than happy to help! Email us at lee@angelsmedia.co.uk or call us on 020 8663 4989 and we’ll be in touch soon!