Page 6 - Social Media Brochure for Angels Media
P. 6
Facebook Ad
Management
Since the Cambridge Analytica scandal, Facebook
has removed third party targeting options such as
“Homeowner”, encouraging advertisers to go down the
route of using their own database to create lookalike
audiences or use the Facebook pixel to retarget web
visitors. This saw many advertisers looking for smarter
ways to advertise using warm audiences and less ability
to reach out to cold audiences.
With the success of our ad campaigns, we decided to
go direct to Facebook’s supplier of the Homeowner
data and purchased the right for this to be shared with
us via a custom audience, meaning we are still able
to advertise to homeowners and direct them to your
ValPal tool to convert them into leads.
6
