Page 5 - Lettings Revolution

Primary
Tenancy TM

The Primary Tenancy™ is the name we have given to what is
essentially a profit rent business model, which works alongside
conventional agency to produce enhanced benefits for agents,
landlords and tenants.

The Primary Tenancy business model is simply more effective than
the established model in two simple, but crucial ways.

It’s a safer, better service for the landlord.
It’s significantly more profitable for the agent.

In addition to this basic foundation, we have built a range of
support services into the package that will, taken as a whole,
propel participating agents to even greater success by lowering
their costs and increasing their income.

The Benefits of the
Primary Tenancy™

As with conventional agency, with the Primary Tenancy™ there are
three parties to the lettings transaction: the landlord, the agent and
the tenant. The key difference in the case of the Primary
Tenancy™ is that the agent leases the property from the landlord
and re-rents it at a profit to the tenant.

This fundamentally changes the legal relationship between all
parties, as well as the tax treatment of the profit rent charged by
the agent.